From Lorna Jane to Hungry Jack’s: Here are 2020’s PR winners and sinners Coronavirus Nicole Reaney 18 December 2020 This year, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection.
Lorna Jane accused of “distasteful, cheap and exploitative” marketing ploys over ‘anti-virus activewear’ claims Coronavirus Zona Black 17 July 2020 Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range LJ Shield, says one marketing expert.
