Posts tagged "klaviyo"

Picture this: a generic email hits your inbox and without so much as a second glance, you’ve deleted it. It’s the sort of reflex that gives marketing managers nightmares, but it’s a daily occurrence for many of us.

The time has come to take your bricks-and-mortar business online, or establish a new e-commerce business entirely. Where do you start? Here, consultant Iain Calvert addresses some of the key factors founders should consider before locking in with WooCommerce, Magento, Squarespace, Wix, Shopify, or the litany of other providers on the market.

With customers being constantly bombarded with marketing messages, savvy businesses are on the hunt for more effective ways to engage with audiences and build meaningful relationships. So it makes sense that many are realising the power of unified email and SMS marketing.

Klaviyo is a SaaS platform designed to assist e-commerce brands in collecting customer data for targeted marketing communication across email, SMS, and push notifications.