Being in business with your best friend might sound like a recipe for trouble. But for Steph Claire Smith and Laura Henshaw, their strong bond has allowed them to build Keep It Cleaner, with community at the heart of it all.
In the years since health and wellness empire Keep It Cleaner launched, its co-founder Steph Claire Smith has learnt a thing or two about trusting her gut.
The two Keep It Cleaner co-founders say their biggest mistake hasn’t been one specific moment, but rather an ongoing, general gaffe: underestimating themselves.
