Fast-growing Australian luggage brand July has unlocked another milestone by adding a new retail outlet in New York to its increasingly global footprint.
According to Shopify data released over the weekend, Australia made $4.97 billion in global sales for Black Friday — a 17% increase from the corresponding period in 2021.
July co-founders Athan Didaskalou and Richard Li discuss the benefits and beauty of experiential retail — a field they expect to boom in the coming years.
In 2019, luggage startup July was on track to hit $5 million in revenue — and then a pesky thing called COVID came along. Here's how the co-founders turned it all around.