Posts tagged "is shoes of prey closing"

Jodie Fox’s entrepreneurial book is not the typical one we’re used to hearing about. It’s as raw as it is practical, detailing the highs and lows.

Admitting to business failure is never easy, and in the transparent digital era we live in, hiding failure is simply impossible.

In 2009, Shoes of Prey set out to make exactly the shoes its customers wanted, but their customised shoes failed to “truly crack mass market adoption”.

The future of custom shoe designer Shoes of Prey has been made uncertain after co-founder Jodie Fox announced the business would be pausing all orders.