Posts tagged "Instagram link in bio"

Social media giant Meta now allows Instagram users to share multiple website links on their profiles, promising small businesses and content creators new ways to promote their work, while challenging the business model of Australian 'link in bio' unicorn Linktree.

Jessica Box joined Linktree at the start of the global pandemic and has overseen the company’s user base explode from four million to 24+ million in two years as head of growth. And as of March, Linktree is a unicorn — with a capital raise giving the company an evaluation of $1.7 billion.

Created as a side-hustle to solve a simple problem, Linktree has outgrown its roots, raking in $3 million in ARR, and a user base of 2.8 million to match.