Posts tagged "Instagram influencers"

Aussie Instagram influencers bring in anywhere between $13 and $20,000 per post, and it's those with nano-followings generating conversation.

The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Dylan Mullan would be lying if he said he thought laser-hair-removal business Happy Skin Co would grow as quickly as it has.

Envato and Hey Tiger's Cyan Ta’eed is launching yet another venture, getting back into the tech space with a website-building app for Instagrammers.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

Instagram has become the new shopfront for many small businesses, and a boutique Sydney jewellery store, Natalie Marie Jewellery, recently l…