Instagram creator marketplace opens in Australia, giving SMEs a new way to reach influencers
Instagram is opening its creator marketplace to influencers and advertisers in Australia, giving small businesses and self-employed social media stars a new way to collaborate on branded campaigns.
Neural Notes: Apple enters the AI chat, RIP Google Bard
In this week's Neural Notes: ChatPwC, RIP Google Bard and Apple's first generative AI play. Oh, and ChatGPT is now on the Apple Vision Pro now for some reason.
Spon cons: ACCC says 81% of influencers could be breaching consumer law
Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.
Australian SMEs can now get Meta Verified for business from $45.99 a month
Australian businesses can now pay to access a verified badge, along with extra account support, on Meta-owned social media platforms Facebook and Instagram.
How the Matildas won the hearts of Aussie supporters – and the internet
World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.
How small businesses can leverage Threads to grow their community
Threads is billed as "where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow", according to its creators.
Here’s why brands should have some fun on Meta’s Threads
Meta launched Twitter clone, ‘Threads' and over 30M users signed up within 24 hours. And brands like Gelato Messina are getting wild with it.
Demand for Maison de Sabré phone cases jumps 44% after BLACKPINK cameo
Maison de Sabré has seen a 44% jump in phone case demand after BLACKPINK sported them in Australia, proving the huge power of K-pop fandom.
Instagram now offers multiple URLs in user profiles, challenging Linktree’s $1.7 billion ‘link in bio’ empire
Social media giant Meta now allows Instagram users to share multiple website links on their profiles, promising small businesses and content creators new ways to promote their work, while challenging the business model of Australian 'link in bio' unicorn Linktree.
The ATO is using data matching technology to crack down on influencer gifts
Reminder: Influencers and companies need to declare luxury gifts at tax time this year as the ATO employs data technology to sweep social media.
Meta and Twitter are holding basic security features for ransom
Meta Verified is rolling out in Australia and New Zealand this week. The subscription service is charging up to $24.99 a month for a blue tick and some security features that should be free.
‘Anti-creator and antithetical’: Linktree CEO slams Elon Musk banning competitors on Twitter
Twitter has banned links to social media competitors, including Australian aggregator startup Linktree. Co-founder and CEO Alex Zaccaria tells SmartCompany the move is unethical.
