‘Skin in the game’: Why influencing behaviour is about balancing tension and effort Leadership Bri Williams 25 February 2019 You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.
Can you imagine a stress-free work day? Effortless influence in three simple steps Managing Bri Williams 12 November 2018 By skilling yourself in behavioural influence you gain efficiencies every day, in every interaction, turning your traffic lights green.
