Posts tagged "influencing behaviour"

As business owners and executives, understanding the nuances of influence and cultivating your influence quotient can unlock doors, forge partnerships, and drive real change.

A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?

“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”

Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.

You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.

The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.

Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.

If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.

According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.

The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.

Like most big cities, Oslo has an emissions problem. With a rapidly increasing population, the local council in the Norwegian capital theref…