Posts tagged "influencers"

Luxuread founder Katie Moore shares the most important steps that every business can take to succeed on social media.

The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.

Facebook on Friday announced its plans to hide likes and reactions, but businesses leveraging the platform for marketing shouldn’t panic, according to SMEs.

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Instagram has announced likes will no longer be publicly visible on its platform in Australia. So what do the changes mean for businesses?

A fed-up business owner has launched an assault on social media influencers asking for freebies, saying they'll pay double instead.

Dylan Mullan would be lying if he said he thought laser-hair-removal business Happy Skin Co would grow as quickly as it has.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you."