The ATO is using data matching technology to crack down on influencer gifts Social Media Tegan Jones 17 April 2023 Reminder: Influencers and companies need to declare luxury gifts at tax time this year as the ATO employs data technology to sweep social media.
ATO ‘influencer tax’ crackdown on celebrity endorsements Tax David Adams 11 October 2022 A draft ruling from the ATO could significantly change how famous entertainers, sports people, and influencers profit from their fame.