Posts tagged "Influencer"

Australian toy manufacturer Moose Toys has signed an exclusive deal with Jimmy "MrBeast" Donaldson to produce a line of action figures, taking the megastar YouTuber and his brand off the screen and into the home.

Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.

A tax structure used by leading sportspeople, celebrities, and even influencers will now come under the ATO's scrutiny, thanks to new rules which define some earnings from an individual's 'fame' as personal income.

Shein is once again under fire after a group of influencers went on a free trip with the controversial brand, resulting in overly positive videos "debunking" reports into labour law violations.

As Australian workers hurtle towards the end of financial year, the ATO is reminding new side hustlers not to overlook business income on their tax return.

Reminder: Influencers and companies need to declare luxury gifts at tax time this year as the ATO employs data technology to sweep social media.

Hardware giant Bunnings has embraced influencer marketing to capture gen Z shoppers, but a leading social media expert believes Australia's strongest brand could miss a “huge audience” if it doesn't stake a claim on TikTok.

A growing number of fake sites and services are offering to purchase fake LinkedIn followers and engagement, or provide industry ‘awards’, dodgy testimonials and listicles. 

An influencer post has been found to breach the Australian Association of National Advertisers' Code of Ethics.

Did you know, 55% of influence comes from presence, including body language, visual image and movement, while 38% is vocal.

The question 'how do I get more followers on social media? is driven by the idea more followers equate to a more impressive personal brand.

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.