How to grow your business’s market share during an economic downturn Marketing James Lawrence 20 November 2022 History has shown businesses that continue to invest in their marketing when the economy is down are the ones that thrive when spending is back up.
Growing market share is easier in a recession than a boom: Here’s how to do it Coronavirus James Lawrence 14 May 2020 History gives us innumerable examples of businesses and startups using recessions to grow market share by increasing marketing spend.