![email personlisation](http://stagecdn.smartcompany.com.au/wp-content/uploads/2023/11/Klaviyo-article-2-1466x710-1.png?w=306&h=148&crop=1)
Here’s your sign to ditch email blasts and adopt email personalisation
Picture this: a generic email hits your inbox and without so much as a second glance, you’ve deleted it. It’s the sort of reflex that gives marketing managers nightmares, but it’s a daily occurrence for many of us.