Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks? Advertising Michel Hogan 24 February 2020 'No artificial preservatives' is a worthwhile promise from Burger King. However, the ads don't amplify this message, they undermine it.
Katy Perry, Jay-Z and Serena Williams take a bite of Impossible Burger in $300 million investment round Startup News Stephanie Palmer-Derrien 15 May 2019 Plant-based burger startup Impossible Foods has raised a whopping $300 million, with investors including Katy Perry and Serena Williams.