IKEA says adjö to its iconic 70-year-old catalogue: Are we witnessing the end of print marketing? Marketing Lois Maskiell 8 December 2020 In response to shifting customer behaviour and trends in media consumption, IKEA has announced it will stop printing catalogues.
Ikea’s global chief designer reveals why the furniture giant’s stores are built like mazes Retail Alana Mitchelson 30 August 2018 Marcus Engman, Ikea’s global chief designer, has revealed the furniture company’s stores are built like mazes so they look like walk-through catalogues.
