IKEA says adjö to its iconic 70-year-old catalogue: Are we witnessing the end of print marketing? Marketing Lois Maskiell 8 December 2020 In response to shifting customer behaviour and trends in media consumption, IKEA has announced it will stop printing catalogues.
IKEA Australia rolls out first small-format store, but shoppers won’t be able to take their purchases home Retail Dominic Powell 3 April 2019 Home-goods giant IKEA has taken the wraps off its first-ever small-format store, which it plans to launch in Warringah Westfield next month.
