Bunnings axes the catalogue, but has the hardware titan made a huge mistake? Marketing Emma Elsworthy 31 October 2022 Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix.
IKEA says adjö to its iconic 70-year-old catalogue: Are we witnessing the end of print marketing? Marketing Lois Maskiell 8 December 2020 In response to shifting customer behaviour and trends in media consumption, IKEA has announced it will stop printing catalogues.
