Three lessons about good marketing that Scott Morrison forgot
Scott Morrison may have had the infamous "Scotty From Marketing" moniker, but Ian Whitworth writes that there's a few things about the profession that the former PM got wrong.
Elon Musk and the theatre of business: Six rules to help you stand out and be remembered
Ian Whitworth explains how these six essential theatre rules can apply right across the world of business.
Ian Whitworth: Your job is to serve your staff, and why we need less management
"Want to increase profitability by slashing staff? I recommend it, though not in the way you’re thinking," writes Ian Whitworth.
Ian Whitworth: Why SMEs should put up their prices, and not follow Scott Morrison’s ‘third rate’ business advice
For us regular SMEs, putting up prices is a constant battle, writes Ian Whitworth. But after two years of starvation, it's time to act.
‘You are a salaried prisoner’: Why Ian Whitworth rallies against private equity management
This exclusive book extract covers Whitworth's disdain for private equity firms, and why customer credit should be strictly tightened.
‘Nobody tells us anything’: How informal communication between employees can cancel your strategies
"If you’re a manager, and you don’t understand the informal communication channels in your business, they will cancel out your grand plans."
Logic, boredom and sky-high hopes: Is your business a Trump, Biden or Obama brand?
One-hit wonder? Boring but reliable? A cult favourite that lets customers down? Is your business a Trump, Biden or Obama brand?
Want to know the real secret of success? Go to ‘client university’
Really talking to your clients will help you to do well in business — and you just might learn a few life lessons too, says Ian Whitworth.
‘Milking the virus’: Why you shouldn’t ask your suppliers for a discount or special treatment
Businesses that take advantage of suppliers during the COVID-19 pandemic risk long-term damage to their reputations. Just remember, it's a long game.
‘Don’t apologise for survival mode’: Why it’s time to drop the corporate mask
The only way business owners are going to survive the coming months is by being absolutely true to themselves, writes Ian Whitworth, and that means dropping your corporate mask.
COVID-19: Nine tips for business survival
If your business is to survive the COVID-19 outbreak, you need to act now to protect your cashflow, negotiate with your landlords, and come up with new pricing and product ideas.
Founder’s syndrome is the idea a business’ creator can’t keep their hands off as it grows. How should founders avoid this problem? What’s the best way to pass the baton as a business evolves? What can go wrong?
Founder's syndrome is the idea a business' creator can’t keep their hands off as it grows. How should founders avoid this problem?
