Posts tagged "how to sell"

Your cold-call sales strategy is based on a social obligation from last century. It's no longer proper manners to answer the telephone.

"People are not just a sale or a means of revenue. They want to feel like their needs are met through your product."

Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.

Many salespeople are struggling, not just to meet their sales targets, but to learn how to adapt and handle a whole new world of selling.

‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.

Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.

One of the handiest things I ever learned came from a chance meeting with author Bryce Courtenay, when I was a clueless wannabe.

Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.

Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.

Selling is ubiquitous. It is a life skill of value to everyone. Learning the various skills and processes underpinning selling can help you out.

Is consumerism past its use-by-date?

This is a very interesting, perplexing and vexing question which is now being discussed at all level…

In light of the findings of the banking royal commission, it is important to reflect on what banks can do to regain trust.