Catching feelings: Why SMEs should respond to negative online reviews Marketing Stephan Ludwig 2 March 2021 Though businesses are strongly advised to respond to negative online reviews, most of them don’t know how to.
“Hidden epidemic”: Google faces class action after business owner wins right to probe negative review Legal Matthew Elmas 17 February 2020 Google is facing claims it has not done enough to prevent the spread of defamatory material on its platforms, and now faces a potential class action.
Captivating and persuasive: The customer reviews most likely to influence purchasing decisions Marketing The Conversation 17 October 2018 Whether you are booking a hotel room or choosing a restaurant, it is likely you'll read online reviews before making your decision.
From TripAdvisor to Amazon: How small businesses are dealing with fake reviews Marketing Matthew Elmas 17 September 2018 Small business owners report falling victim to fake reviews. So what can you do to address the problem?
