Posts tagged "how to improve customer engagement in social media"

According to a Braze study of 2.5 billion active users of over 100 apps, up to 86% of users across brands may be anonymous users—users who view your website or app without logging into an account. 

The cost of poor communications can hit your bottom line hard. If a business isn’t on top of shipping status and order confirmations, for example, they are going to spend more time on costly customer service requirements, and miss out on gaining reviews and feedback to help improve the business.

Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.