Three massive influencer marketing fails businesses can learn from Social Media Anthony Richardson 30 August 2019 Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.
Why bigger isn’t always better when it comes to influencer marketing Social Media Anthony Richardson 12 August 2019 Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.
Cafe ordered to pay $1,676 after deal with Instagram influencer ends in tears Legal Matthew Elmas 13 May 2019 An Instagram influencer has won a payout from a Melbourne cafe in a case for our times concerning the do's and don'ts of social media.
