Frankly Speaking: It’s all in the name (or how to name a small business)
In the second instalment of her Frankly Speaking column, small business owner Chryssie Swarbrick recounts how she settled on the name of her cafe, Two Franks.
From Google to Gretel: Startup names are moving away from the wacky, but new (and weird) trends are emerging
Silly and nonsensical startup names are on the way out, and evocative language, on-the-nose descriptors and, weirdly, baby names, are in.
“People thought we sold dog treats”: Business owners reveal the secret to choosing a good business name
When it comes to a business name, how do you make a decision, do you prioritise ‘practical’ or ‘creative’, and does it really matter in the long run?
