Entrepreneur Dorry Kordahi on why you should focus on profits, not revenue Startup Advice Dorry Kordahi 7 February 2020 Businesses shouldn’t chase revenue and ignore solid profits, however tempting it may seem. Concentrating on revenue is vanity, not sanity.
The decoy effect: How to nudge customers towards a more profitable option Strategy The Conversation 19 February 2019 The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.
How to create 90-day financial goals — and actually reach them Strategy Stacey Price 12 October 2018 Here's how to set and stick to 90-day financial goals that are realistic, meaningful and will be valuable to your business in the long-term.
