The COVID customer conundrum: Should you be trying to retain or acquire more clients? Business Advice Barbara Pesel 9 July 2020 Marketing strategies are more important than ever as businesses reel from the pandemic. So what should you be doing — trying to attract or keep customers?
How to double your sales without increasing your marketing budget Online Marketing Darren Urquhart 7 July 2020 Why making some strategic changes to your website could be the best investment you ever make. Here's how to improve your conversion rates.
How to lose customers: Why you shouldn’t offer free services during COVID-19 Coronavirus Sue Parker 21 May 2020 When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.
