To personalise or not to personalise? How to increase email engagement Marketing Nicole Kersh 15 August 2019 Email campaigns are the bedrock of a digital strategy. But you’re facing stiff competition, with more than 293 billion emails sent every day.
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising Online Marketing The Lead South Australia 30 August 2018 Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click-through rates.
