How Brands Grow: Why business owners should approach marketing through a scientific lens Marketing DYLAN SMITH 1 October 2020 “Science has transformed every discipline it’s touched, and it’s doing the same for marketing,” How Brands Grow author Byron Sharp said.
The COVID customer conundrum: Should you be trying to retain or acquire more clients? Business Advice Barbara Pesel 9 July 2020 Marketing strategies are more important than ever as businesses reel from the pandemic. So what should you be doing — trying to attract or keep customers?
