Why would a candidate even entertain the idea of working for a company that has an eight out of 10 chance of failing in the next two years, asks Steve Grace.
In a competitive job market, employers need to think creatively to ensure they attract and retain the best talent. One recruiting tactic many are turning to is proactively targeting candidates, which can lead to employers considering whether to make a counter offer to keep their best talent.
Having founded social media leviathan Twitter and then $26 billion payments fintech Square, Jack Dorsey knows a thing or two about building a business.
