An advertisement from alcohol brand Heineken has copped criticism after being branded as racist for its “lighter is better” tagline.
In a…
Dutch beer brand Heineken has introduced its first interactive beer bottle, which uses micro sensors and wireless networking technology to s…
There is constant and ongoing debate in the press and industry forums by retailers and distributors regarding retail own brand, parallel imp…
Coca-Cola, IBM and Microsoft are the most valuable brands in the world, according to a new report, suggesting that start-ups can learn from …
