Why you need to engage with your customers on their terms, not your own Sales Jodie Moule 1 December 2021 The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.
How human-centred design could stop the CMO extinction Marketing Tom Uhlhorn 15 July 2019 Alarmingly, many marketers either don't know what human-centred design is and why it’s important, or simply consider it out of their remit.
