That reticence was backdropped by significant operating costs at Milkrun, which eschews the independent contractor model and uses employees to deliver groceries.
Australian instant delivery contender Milkrun has launched a new next-day grocery service, joining other similar apps worldwide in the scramble to tack new revenue streams onto the costly business model.
The “last kilometre” of the grocery supply chain — from the store to your home — remains the most complicated in terms of logistics, as well as environmental and social costs.
The recent collapse and closure of two startups in the rapid grocery delivery market shows the space is consolidating. The question now is whether it will evaporate entirely.
As lockdowns continue across Australia, many households are doing something they may not have considered just 18 months ago: ordering groceries online.