Posts tagged "google advertising"

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind i…

A coding error meant Facebook misreported ad performance data to advertisers for more than a year. What are the digital ad options for SMEs?

"Here’s a rundown of what I’ve learnt rings true for medium-sized advertisers with less than $2 million budgets, and some tips on how to avoid waste."

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

By Angela Daly, Queensland University of Technology and Amanda Scardamaglia, Swinburne University of Technology

Google is the world’s …

We hear a lot about responsive websites for mobile platforms, but what about responsive advertising? A Sydney-based startup is aiming to ma…

Internet giant Google has set aside $US500 million for a potential settlement over an investigation spearheaded by the Department of Justice…