Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process Strategy Bri Williams 11 February 2019 I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.
A year’s worth of insights: A 2018 guide to behavioural economics People Bri Williams 10 December 2018 Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.
Behavioural economics and segmentation — do we need both? Strategy Bri Williams 17 September 2018 When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.
Tools that make us superheroes: A case for embedding behaviour into design Startup News Keith Lang 29 August 2018 Good behavioural embedding is invisible. The best products embed existing behaviour into them, extending existing gestures.
