Posts tagged "generation z"

Shoptimism describes the low-value, feel-good products consumers are purchasing, where the experience of the purchase brings them joy.

The COVID-19 pandemic has created a surge in EBay customers seeking locally made products, reflecting a growing interest in self-reliance.

TikTok is opening an Australian office as it looks to double down on success with local consumers by pursuing brand partnerships.

New social media platform TikTok is experiencing rapid growth and small businesses around the world are starting to take note.

As a brand selling to Gen Z, we had to consider, early, on, how we reached them and why they should listen to us. This is what we learnt.

Thirty-three years after Bob Hawke launched the Australian Made campaign, times have changed and manufacturers are shifting their focus.

We’ve become used to each new generation of Australians enjoying a better standard of living than the one that came before it. Until now.

As digital natives, generation Z will require a different marketing strategy than your current millennial and boomer consumer base.

So why do we need to encourage young people into agriculture and farming? It’s simple: not enough people are taking up careers in agriculture.

Just as many of us think we finally have a grasp on the wonders and mysteries of millennials, along comes a new lot to baffle and amuse the …

It’s Year 12 results season, and while Australian school leavers start planning their next steps, businesses are being urged not to fall i…

Our children will have very different careers than us or our parents before us. Workplaces are evolving faster than ever before and this is …