Ad Standards says hell is a ‘fictional location’ and not Melbourne in response to Diablo IV billboard complaint
Australia's Ad Standards has rejected a plea to ban Diablo IV billboards, that says the ads are satanic and bring up memories of Melbourne lockdown 'hell'.
“Momentous occasion”: New 30% tax break for video game developers passes in the Senate
A tax break providing video game studios a 30% refund on development costs has passed in the Senate, marking what Australian industry leaders have described as a major win for local talent.
UK regulator blocks Microsoft’s $104 billion Activision Blizzard acquisition, frustrating the biggest tech deal in history
A UK regulator has blocked Microsoft's $104 billion deal to acquire Activision Blizzard. But the gaming giants are fighting back.
Australian app developers join class action lawsuit against Apple and Google
Aussie app developers have joined a class action lawsuit against Apple & Google over 30% commission taken from in-app purchases.
Video game fund for small studios welcomed by the local industry, despite Labor’s $25 million promise
The Australian Interactive Games Fund has been reinstated as part of Labor's National Cultural Policy. But it's $8 million less than in 2013.
Gamers, set, match: Australian Open’s Roblox experience triples real-world attendance record in less than a week
Roblox players have already visited the Australian Open's in-game experience more than 2.4 million times since its launch last week, the gaming platform states.
Australian Open’s Roblox experience earns 120,000 visits in first day, as tournament hopes to turn young gamers into tennis fans
AO Adventure launched on the massively popular online gaming platform on Thursday, offering players the chance to explore a virtual playground modelled on the event's Melbourne home ground.
The most popular startup stories on SmartCompany in 2022
From huge raises to the economic downturn and even a sprinkling of Elon Musk, here were the most-read startup stories on SmartCompany in 2022.
Why Walmart entering Roblox is a lesson in metaverse marketing
Walmart is getting in on the metaverse action by launching two virtual experiences in Roblox — one of the hottest online gaming platforms in the world. And that's a huge deal if you know just how massive its young audience is.
Immutable, Zepto, and Reejig lead LinkedIn’s Top Startups list for 2022
Web3 leader Immutable took top spot in the LinkedIn ranking, earning plaudits for the way it secured top talent and jobseeker attention.
With falling subscriber rates and increased competition, Netflix and TikTok are turning to gaming
Netflix introduced mobile gaming last year for all its subscribers. Meanwhile, TikTok has offered games to select users since 2019 and seems very likely to expand these offerings.
“We punch above our weight”: Aussie games developer Big Ant acquired in $55 million deal
Melbourne-based Big Ant has been acquired by French gaming publisher Nacon, in a whopping $55 million deal that could put the Aussie industry on the map.
