If you want to grow your brand, the experience is the x-factor Branding Rich Curtis 26 September 2023 Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach.
Green energy dominates FutureBrand Index, with Apple pushed out of the top five for first time Branding Morganne Kopittke 28 September 2022 Clean energy giant NextEra Energy claimed the top spot on the index, followed by Reliance Industries and electric battery innovator CATL.