Sam Bankman-Fried, Elon Musk and how one person’s actions can erode a brand Branding Michel Hogan 9 April 2024 The actions of Sam Bankman-Fried and Elon Musk and the subsequent fallout illustrate how people's words can both command and corrode attention.
Underneath Sam Bankman-Fried’s wild hair is a well-groomed tale of how a brand works Branding Michel Hogan 1 November 2023 Sam Bankman-Fried, the enigmatic, eccentric and empathy-challenged steward of crypto exchange FTX and sister fund Alameda Research is currently on trial for securities fraud.
CEOs like Musk and Bankman-Fried torch company credibility because they just don’t know when to shut up Leadership Tony Jaques 23 November 2022 CEOs in general have been shown to have very low credibility, but that doesn’t mean their words won’t have dramatic consequences.
