A whopping 50% of shoppers abandon carts if delivery options are unsatisfactory: How to deliver the goods Marketing Rachel Caton 5 March 2020 Six decades on, Jerome McCarthy's four Ps of marketing are still incredibly relevant to e-commerce retailers looking to stay ahead.
Naomi Simson: Five marketing rules I still live by Marketing Naomi Simson 13 August 2018 Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.
