Matildas prove value of women’s sport sponsorship, but what about local clubs and players?
The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.
“Ego trip”: Dutton slams Albanese over snap public holiday proposal for Matildas
The opposition leader said a snap holiday for the Matildas would potentially cost the economy $2 billion and would have no "legacy impact".
“The world doesn’t stop”: Albanese doubles down on Matildas public holiday, touts small business benefits
Prime Minister Anthony Albanese has defended calls for a public holiday if the Matildas win the FIFA Women's World Cup, stating small businesses benefited the last time Australian states and territories launched an unexpected public holiday.
A bonus Women’s World Cup public holiday would be a penalty kick against SMEs, says COSBOA
The Matildas are still three knockout matches from lifting the FIFA Women's World Cup, but growing political support for a celebratory public holiday has concerned small business representatives, who see an extra day of penalty rates as a red card for local traders.
“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup
An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.
Matildas rally for World Cup prize money equal to male players in unifying video
The video also notes that the first World Cup to award prize money to women was in 2007, which was 25 years after the men.
Australian sportswear brand PARK answers Young Matildas’ call for kits specially designed for women
Australian sportswear brand PARK has launched a sustainable women's kit line in consultation with female players around the world.
Visa pledges US$500,000 in grants to women-led businesses at the FIFA Women’s World Cup
Visa will sponsor 64 grants that will be awarded to women-owned small businesses during the FIFA Women’s World Cup.