Aussie success story ettitude reaches eco-milestone after two tough years Retail Emma Elsworthy 22 April 2022 After a rigorous, time-intensive two-year application process, eco-bedding innovator ettitude is celebrating it's recent B Corp certification.
How Aussie business ettitude stormed the US market with its sustainable bamboo bedding, unlocking 1600% growth in three years Economy Kye White 11 August 2021 There is still plenty of money to be made in a carbon-constrained world, especially if you can get an early advantage on your competitors.
“Prepare for long hours”: How Aussie bedtech business Ettitude became an American success story Retail Matthew Elmas 15 July 2019 Ettitude has growth like a sprout in the United States over the last 18 months, as founder Phoebe Yu charts her eco-awareness ambitions overseas.