Arnott's has been distributing a limited number of special edition 'Tay Tam' biscuits in Melbourne ahead of Taylor Swift's first Australian show in her Eras tour.
Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.
The Taylor Swift economy is a global powerhouse -- one that is now touching local craft shops as Swifties clamour to make friendship bracelets for the Australian leg of the Era's Tour
Small businesses across Australia are planning new products and events to coincide with Taylor Swift's 2024 stadium tour, as cities already graced with the superstar's presence report millions of dollars in economic benefits.
