How marketers can pivot their strategies after EOFY campaigns EOFY Elke Westerveld 10 July 2023 Once EOFY is over and we require a breather, digital marketers are faced with an inevitable sales hangover. Here's what they should do next.
Free money: Why marketers should use the ‘mental accounting’ approach after tax time Marketing Dan Monheit 22 June 2023 A wave of free cash is set to land in bank accounts nationwide after the end of the financial year. But why do we blow our tax returns when we're frugal with everything else? Behavioural science expert Dan Monheit of Hardhat explains.
