Tiger Airways has been fined $110,000 for spamming customers because the budget airline failed to unsubscribe customers from marketing email…
Tiger Airways has been fined $110,000 for spamming customers because the budget airline failed to unsubscribe customers from marketing email…
Aside from a very simple signup form on our Shoes of Prey home page, and a monthly email newsletter, we’ve never explored email marketing in…
Like most entrepreneurs, I have a love/hate relationship with email. I love staying close to my business. I love getting reports ab…
I’m starting up a cosmetics brand. I’m thinking of sending out some direct marketing to my database. What kinds of things work/don’t w…
In last week’s post, we looked at a fundamental change in approach to the old way of producing newsletters for an online world. Thi…
Regular readers of this blog will by now understand the importance of keeping abreast of new business and technology developments. In…
We’re massive fans of email marketing. One of the sharpest guys I know recently noted, “it’s guaranteed page views for your product.”…
Fashion chain Review has owned up to an embarrassing email marketing blunder, after it sent out an offer for “50% off dresses” that was supp…
In some businesses – particularly service businesses – finding an excuse to talk to your customers regularly is a crucial first step in …
You always remember your first… customer that is. (What did you think I was talking about?) One of the best stories I heard recently was f…
Young people are increasingly shunning email, with a new report predicting that the medium will soon be ‘dead’ as a method for businesse…
Australian start-ups are failing to develop digital strategies, despite the rise of social media as a business tool, new research has found….
