Here’s your sign to ditch email blasts and adopt email personalisation
Picture this: a generic email hits your inbox and without so much as a second glance, you’ve deleted it. It’s the sort of reflex that gives marketing managers nightmares, but it’s a daily occurrence for many of us.
Why I broke up with Mailchimp
"Mailchimp had a friendly, nice-monkey vibe since it was founded in 2001. No VC equity, the two founders bootstrapped it all the way. Accounting software outfit Intuit paid US$12 billion for Mailchimp in 2021. Big number. Someone has to pay for it. You know how this goes: it’s you..." Ian Whitworth shares his tale.
How to power smarter digital relationships with unified email and SMS marketing
With customers being constantly bombarded with marketing messages, savvy businesses are on the hunt for more effective ways to engage with audiences and build meaningful relationships. So it makes sense that many are realising the power of unified email and SMS marketing.
Aesop, Go-To and more give customers the option to opt-out of emails this Mother’s Day
A growing roster of Australian brands are giving their customers the option of opting out of receiving Mother’s Day marketing emails, as recognition of the sensitive nature of the occasion for some grows among marketers.
Why Canva and LVLY are allowing their communities to opt-out this Mother’s Day
Canva and LVLY are among the brands giving their community a choice this Mother’s Day, recognising that the annual celebration is not a happy one for everyone.
Four ways to improve your email marketing
Understanding and utilising the power of email marketing could be your key to success in this final quarter of the financial year.
How to write a subject line that captures a reader’s attention
There is one surefire way to get your ideal audience to read your content: a strong headline or subject line, one that grabs attention. Here's how to write them.
‘The warning signs are there’: Why business owners must stop relying on Facebook
Facebook's recent outages and advertising changes are the latest reminders that business owners and marketers should not to put all their eggs in a single tech giant’s basket.
Apple’s iOS 15 changes: Here’s what email marketers need to know
Apple's Mail Privacy Protection features are kicking in this month as users are forced to update to iOS 15. Here's what these changes will mean for marketers, and how you can better prepare.
“It will hurt us”: How Apple’s new software update will affect email marketing
Apple's 'mail privacy protection' is all about eliminating email tracking and data gathering capabilities from email marketing platforms such as Mailchimp.
Beyond bedding: Bed Threads eyes off further ‘home’ categories
Bed Threads co-founder Genevieve Rosen-Biller has hinted that her brand is looking to expand into even more categories, beyond bedding.
“A very personal experience”: How Bed Threads grew its email database to over 300,000 in four years
Email databases are powerful owned business assets that take time to build, and require constant optimisation. Here's how Bed Threads perfected the balance.
