Sam Bankman-Fried, Elon Musk and how one person’s actions can erode a brand Branding Michel Hogan 9 April 2024 The actions of Sam Bankman-Fried and Elon Musk and the subsequent fallout illustrate how people's words can both command and corrode attention.
The X-traordinary makeover of Twitter: Three ways Musk’s gamble plays out Opinion Jason Andrew 17 August 2023 Jason Andrew puts together three ‘what-if’ scenarios to analyse whether Twitter (X) could end up being a profitable investment after all.
Elon Musk launches xAI to ‘understand the universe’, but nobody understands the company Artificial Intelligence Tegan Jones 13 July 2023 Elon Musk has now officially launched xAI, a reported artificial intelligence rival to OpenAI that we know basically nothing about.
Musk, Zuck and Up: Should the actions of a founder taint their company? Leadership Michel Hogan 19 March 2019 Every organisation starts with a founder. So can we and should we separate their individual actions from the collective whole?
