Posts tagged "edm strategy"

There’s only so much email-worthy material you can generate, even if you’re a huge and thrilling brand. So here are the top 10 things to bear in mind.

Email campaigns are the bedrock of a digital strategy. But you’re facing stiff competition, with more than 293 billion emails sent every day.

The Spam Act, as it stands, enables customers to be bombarded with emails they have neither requested or are necessarily interested in.

If you’re not using email marketing, or if you are and you’re not doing it well, you might as well be gifting market share to your competito…