Why social activism can sometimes benefit a brand’s apolitical rivals
Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.
Even if you’re not a member of the Dollar Shave Club, you probably recall the stir the brand made when it launched its product with a very…
Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube. Sin…
Online beauty retailer Lust Have It has outlined three distinct models of subscription commerce, or sCommerce, after revealing its subscript…
Over the years I have had many people say to me “what a fantastic idea RedBalloon is…” often followed by the statement “I was going to do …
Sick of paying too much hard-earned money for razor blades? Then join the savings club at dollarshaveclub.com. Shaving is about to go …
The Dollar Shave Club raised over $US1 million in seed funding to start up in the United States after it was launched by chief executive and…
