You may have been doing SEO wrong all along — and what to do instead Branding Remi Audette 2 May 2023 You’ve probably been relying on SEO as a performance marketing tool when, in fact, it’s anything but.
Is SEO dead? No, but business owners can use it more effectively Opinion Remi Audette 25 July 2022 At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.
Why this digital marketing expert says SEO is dead Marketing Ben Hirons 4 November 2020 Search engine optimisation has been a prominent strategy in marketing plans for over 20 years. But the truth is, SEO is dead.